The internal legacy system used by the consumer goods corporation was outdated and unable to scale with the increasing demands of launching new products. This inefficiency led to slow turnaround times, lack of transparency, and significant delays in capturing market data and competitor analysis. The tightly coupled integrations between internal systems further complicated the process, making it difficult to introduce changes quickly or provide timely updates to stakeholders
Eclantiqx implemented an end-to-end digital solution that reengineered the product launch process. The solution began with the identification of a new product initiative and continued through capturing detailed product features, performing market and competitor analysis, and finally moving to the approval and launch phases. Integrated with SAP and other external systems, the platform automatically generated and sent email notifications with attachments, maintained audit histories, and allowed for real-time reporting and dashboards. This ensured that every stage of the product launch was both automated and transparent.
